Authorized Use of Hop Mobile Trademarks
1. Advertising , Promotional, and Sales Materials:
Only Hop Mobile and its Partners, may use the Hop Mobile Logo in advertising,
promotional, and sales materials. Hop Mobile 's Partners or Official
Dealers may use the Hop Mobile Logo only as specified in their respective
agreement and the Hop Mobile Corporate Identity Guidelines and such
use must always be in conjunction with the appropriate terms that define
the relationship authorized by their contract with Hop Mobile.
2. Publications, Conferences: You may use an Hop Mobile word
mark in connection with book titles, magazines, periodicals, seminars,
or conferences provided you comply with the following requirements:
b. The use reflects favorably on both Hop Mobile and
Hop Mobile products or technology.
c. Your name and logo appear more prominent than the
Hop Mobile word mark on all printed materials related to the publication,
conference.
d. The Hop Mobile logo or any other Hop Mobile-owned
graphic symbol, logo, icon or image does not appear on or in the publication
or on any materials related to the publication, conference without express
written permission from Hop Mobile.
e. The reference to Hop Mobile does not create a sense
of endorsement, sponsorship, or false association with HopMobile or
Hop Mobile products or services.
f. A trademark attribution notice is included in the
credit section giving notice of Hop Mobile's ownership of its trademark(s).
Please refer to the section below titled "Proper Trademark Notice
and Attribution."
3. Web Sites: Web sites that serve only as non-commercial
electronic informational forums concerning a Hop Mobile product or technology
may use the appropriate Hop Mobile word mark, provided such use complies
with the guidelines set forth in Section 2 above.
Unauthorized Use of Hop Mobile Trademarks
1. Company, Product, or Service Name: You may not use
or register, in whole or in part, Hop Mobile, or any other Hop Mobile
trademark, including Hop Mobile-owned graphic symbols, logos, icons,
or an alteration thereof, as or as part of a company name, trade name,
product name, or service name except as specifically noted in these
guidelines.
2. Hop Mobile Logo and Hop Mobile-owned Graphic Symbols: You
may not use the Hop Mobile Logo or any other Hop Mobile-owned graphic
symbol, logo, or icon on or in connection with web sites, products,
packaging, manuals, promotional/advertising materials, or for any other
purpose except pursuant to an express written trademark license from
Hop Mobile, such as a, for example, reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not
use an image of a real Hop Mobile or other variation of the Hop Mobile
logo for any purpose. Third parties cannot use a variation, phonetic
equivalent, foreign language equivalent, takeoff, or abbreviation of
an Hop Mobile trademark for any purpose.
4. Disparaging Manner: You may not use an Hop Mobile
trademark or any other Hop Mobile-owned graphic symbol, logo, or icon
in a disparaging manner.
5. Endorsement or Sponsorship: You may not use Hop
Mobile, or any other Hop Mobile trademark, including Hop Mobile-owned
graphic symbols/logos, or icons, in a manner that would imply Hop Mobile's
affiliation with or endorsement, sponsorship, or support of a third
party product or service.
6. Merchandise Items: You may not manufacture, sell
or give-away merchandise items, such as T-shirts and mugs, bearing Hop
Mobile, or any other Hop Mobile trademark, including symbols, logos,
or icons, except pursuant to an express written trademark license from
Hop Mobile.
7. Hop Mobile 's Trade Dress: You may not imitate the
distinctive Hop Mobile packaging, web site design, logos.
8. Slogans and Taglines: You may not use or imitate
a Hop Mobile slogan or tagline.
9. Domain Names: You may not use an identical or virtually
identical Hop Mobile trademark as a second level domain name.