Brescia, 19 November 2007
HOP MOBILE TRAVELS AROUND THE WORLD: THE ADVERTISING INVESTIMENT
The logo Hop Mobile attempts to be known to the Italian market by joining the wave of television publicity. After sponsoring international sporting events, such as Italian, European, World Rally championships and all the world motorcycle championships called Moto Gp. The mobile telephone company has decided to publicize it's brand name within the Italian confines. This is being done principally by teaming up Sky, leader in digital television and attaching it's brand name to the colours of the Brescia soccer club.
From November 19th, 30 seconds spots, will be shown on the channels Nuvolari and Marco Polo, respectively channel numbers 218 and 414 of Sky programming. They will be shown with a frequency that will allow viewers to see them from four pm to midnight. But there's more. For the entire soccer season of series league B 2007/2008 Hop Mobile is the main sponsor of the matches involving the players of Brescia soccer. In the stands of Rigamonti stadium in Brescia , there will be placed a huge advertising sign 110 meters long equal the length of the entire soccer field, and 2 meters in height, which will capture the attention of thousands of spectators and all give wide visibility in the television reprisals of all the major networks.
Hop Mobile is not new in the sponsorship market. Other than the publicity campaigns already in act in the magazine sector, such as in Cellular magazine and Jack, the company logo has been seen in publication such as Brescia up, Milano and Torino Magazine. Posters of 6x3 meters will be seen in the streets of Bologna, Cagliari, Firenze, Milano, Napoli, Palermo and Roma, while the drivers of the Moto Gp and World championship of Formula Uno, Gp2 and World rally have already chosen Hop Mobile as telephonic operator for everyday usage.